A century of crafting colours

Jotun’s colour expertise is a global in-house team of forecasters, colour designers, colour specialists, colour chemists, each and every one specifically specialised in colours. Or as Khadra puts it: “Jotun’s colour expertise is a beautiful dance between art and science.”​

​The colour team works together globally, regionally, and locally, bringing colour expertise from every corner of the world into the making of colour cards and palettes. The team studies trend reports, goes to the fairs, looks at fashion, at the way people live, behave, what they eat. ​​“It all starts with a concept,” explains Khadra, “with inspiration, with a vision. We look at shifts happening in the world, asking ourselves: What does the world need? We then start shaping a mood or a visual direction, a colour direction. Inspiration can come from anything in the world, materials, markets, clothes, textiles, foods, taking something intangible and turning it into colour.”​

​Jotun’s colour card has become a trend centre, something people wait for, colours that are forecasted for the future but also include classic and timeless shades.​

Jotun’s colour forecasting doesn’t just happen in a day. It’s an everyday focus - and trends are not the main drive. ​

​“Originality is more important,” emphasizes Jotun’s Global Colour Manager. “Based on our colour expertise and everyday focus on both art and science, we create our own stories. The entire colour process from A to Z is really well studied, making sure that the crafted colours are compatible with Jotun’s products all over the world, with recipes specifically formulated for the products. Beauty is not enough; you also need the chemistry in making colours that last. And eventually, Jotun’s colour expertise becomes colours on people’s walls.” ​

The Global Colour Card is much more than a collection of colours. It is the result of a powerful global team working together to create inspiration, education, and beautiful colour experiences for customers across the world.

Step into our latest world of colour and inspiration and explore our latest Colour Card, Journeys, and discover colours you'll love.