Insights
Energy efficiency more important than ever
Improving energy efficiency does seem to be the way forward to achieving decarbonisation and more for the shipping industry. Nor-Shipping 2025 had a heavy focus on decarbonisation and alternative fuels along with an undertone of geopolitical shifts and trade disruptions. However, pragmatists would have also noticed that the transition to cleaner fuels is taking longer than some anticipated and efficiency measures are getting more attention. Low-hanging fruits are available today, and Jotun is showing it is committed to doing its part to future-proof the industry.
