Brazil soccer team at Norway Cup
Brazil soccer team at Norway Cup

Playing for life

Karanba is a social initiative providing food, safety and education for youths from the favela in Rio de Janeiro. One of the main activities is playing soccer. However, the greatest triumphs come off the pitch.

Earlier this month, 18 Brazilian girls between 14 and 19 years of age participated at Norway Cup, the world’s largest youth soccer tournament. For the girls, it was a week of passion, commitment, joy and happiness.

Both for the sport itself – but not at least for life. By travelling abroad and participating in Norway Cup, the girls experienced a freedom to express themselves on and off the pitch.

Therefore, Karanba chose to have the UN's sustainability goal number 5 "Gender Equality" on their shirts. The team made it to the semi-finals and won the bronze medal in the tournament.

Long-time partner

Karanba was established by Tommy Nilsen, a Norwegian ex-professional footballer, in 2006. Jotun has been a proud financial sponsor since 2012.

Over the years, 9,600 children and youths from Rio’s poverty-struck favelas have participated in the programme. Karanba has given them a chance to achieve personal development, a better education and a safe way to express themselves.

Originally established as a football training programme to keep children off the streets and out of danger, Karanba has expanded significantly. Today, it includes basic education, social assistance and vocational training to help prepare participants for the workplace and adult life in general. In addition, a food programme supporting the participants’ families has become a central part of Karanba.

The figures from the 2021 annual report are proof that the greatest triumphs come off the pitch.

✓ 88 % of the participants improved their grades
✓ 73 participants took the step into further education or work
✓ 41 % of the participants are now girls
✓ On average, 200 families received food supplies each month

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