Jotashield Eterna - Exterior Paints

COLOURS THAT DON’T FADE

To ensure the durability of colour performance, our paint has been formulated with superior pigment technology to actively slow down the colour fading process, alongside special additives that enhance the colour and protection against ageing.

BEST IN CLASS DURABILITY

Jotashield Eterna's formula has been tested by internationally accredited labs to prove its ability to resist the harmful effects of weather elements. It prevents water and CO2 penetration, while allowing the excess moisture to go out – hence protecting the wall's plaster, concrete and steel structures for a long period of time.

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SUPERIOR DIRT PROTECTION

Holding onto colour, not dirt.

Due to the harsh weather conditions, normal paint softens and allows dirt to penetrate, causing colours to become dull over time. Jotashield Eterna's superior dirt protection resists dirt and pollutants, keeping your home cleaner for longer. This reduces maintenance, saves time, and helps your exterior stay fresh with minimal effort.

SELF CLEANING TECHNOLOGY

Over time most exterior paints end up looking dirty even after it rains. Instead of washing the dirt away, regular paints soften, allowing dirt to stick, settle, and leave stubborn marks that don't wash off. Over time, the walls look dull, patchy, and tired as dirt goes inside the paint film. This advanced coating actively resists dirt build-up, ensuring your home stays pristine without the need for constant cleaning. It's the perfect solution for a long-lasting, low-maintenance exterior.