Jotun logo

Our logo comprises the emblem of a penguin with the word 'JOTUN' in blue capitals on a yellow background under a red panel on top of the horizontal yellow area.
The horizontal logo is the principal version and is to be used for all general purposes. Please read our guidelines on how to apply Jotun's logo correctly.


Preferably, we would like to see the Jotun logo, with Jotun Protects Property when relevant.
For most use we prefer to see our logo on or in close connection with the Jotun blue background:

Alternatively, the Jotun logo can also be placed on a white background as e.g. on white paper or on an endorsed brand specific colour.

Our logo comprises the emblem of a penguin with the word JOTUN in blue capitals on a yellow background under a red panel on top of the horizontal yellow area.

Our logo represents the primary graphic element of our identity and design programme. Consistent application and precise reproduction methods will reinforce public recognition of Jotun.

When the logo is used properly with other components like a Jotun blue background which comprises the presentation, a unique, memorable, visual style will be established.

The horizontal Jotun logo is to be used for all general purposes. It is not to be used in any form other than that shown in these guidelines. The two elements, the symbol and the name, must not be split, rearranged, changed or moved from the frame area surrounding the logo.

The penguin is an important part of our identity and must always be included in our communications. The symbol is an integral part of the logo. Under no circumstances may it be removed from the logo or used in any manner other than shown in these guidelines. Under very special circumstances the symbol may be used on its own – e.g. as a jacket badge.

Any proposed separate use of the symbol must be submitted in advance to Sverre Knudsen or Kari-Ellen Liverod.

Printed material:
Only these standard sizes are allowed: 25, 35, 50, 75 and 110mm. 

Printed stickers in standard sizes are also available. 


Boiler suits:
Back: 250 x 73 mm. Front: 110 x 32 mm.


Shop posters and display material:
Only these standard sizes are allowed: 250, 400, 520 and 780mm.

Printed stickers in standard sizes are also available.


Billboards and signboards:
Sizes are to be agreed upon individually and in accordance with regional shop manuals.

The height of the red top panel of the logo is used as a principle for the minimum size of the blue area around the logo. Larger blue area around the logo is also allowed.

As a general rule the logo must be printed in the correct corporate colours. Whenever this is not possible for financial or technical reasons, the logo may be reproduced in corporate blue or in black.
But let there be no doubt, the coloured version is preferred.

Element	Comment	Mandatory	Optional
Best Regards		X
(line space)		X
Name	As per business card	X
Full title, including segment	As per business card. If title is too long, segment name on one extra line	X
Legal entity		X
Postal address or City/Country		X
(line space)		X
Mobile number	Incl. country code	X
Office number	Incl. country code	X
Fax number	Incl. country code		X
Home number	Incl. country code		X
E-mail address		X
www.jotun.com		X
(line space)		X
Jotun logo	See download options below	X

You can choose to have your signature automatically inserted in all e-mails or only new e-mails.
Otherwise you need to add the signature manually:

1. Create a new e-mail message
2. Click the MESSAGE tab
3. Click Signature, and select your signature

To change or create an email signature in Outlook, please open Outlook, and do the following steps:
 
1.    Click FILE and Options .
2.    Select the Mail category and click Signatures...
3.    Click New , name the signature and click OK .
4.    Insert your signature in the Edit signature field.
 
If you want, you can define the signature as default signature for new messages and replies/forwarded messages from the picklist at the top right.
 
To change or create an email signature on your Apple device, please do the following steps:
 
1.    Open the Outlook app
2.    Select Settings
3.    Scroll down to Signature
4.    Remove the text “Get Outlook for iOS” or “Get Outlook for Android”
5.    Enter your signature as per the standard described above
 
You will not be able to attach the Jotun logo in your email signature on a mobile device.
 
You can also copy your own email signature from an earlier sent email.
 
If you need technical assistance in setting up your email signature, please contact Global Service Desk.

After downloading to your computer, right click the logo file and select "Copy". Go to the bottom of your mail signature set-up and press Ctrl+V to paste the logo.

It is not allowed to add campaign text to the email signature. The signature shall only include text and Jotun logo.

All kinds of supporting visual elements should be strictly subsidiary to our visual profile elements, whether referring to size, colour or position.

The applications of the dual branding identity should not be treated equal with the Jotun Corporate Identity. The use of the dual branding logo should be a strategic decision made by the divisions and must be coordinated with Jotun Corporate Identity.

Below you will find approved guidelines for implementing the SeaStar Alliance and Cosco Jotun identity in PDF format.