Billboards
A billboard is a large outdoor advertising structure, often found in high traffic areas such as alongside busy roads. Jotun billboards present large advertisements to passing traffic.
Billboards allow great visibility due to their size and the possibility to customise the design with a creative message.
As a general rule the message on a billboard must be simple and the Jotun logo as big as possible.
Examples:
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Corporate
Recommended Jotun awareness billboards and signboards – ref guidelines for minimum distance of the blue area around the logo. Jotun pay-off is the only allowed text (no segment names to appear under the logo).
Examples:
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Products
Jotun allows different alternatives of product billboards, and free space for product message is given. The logo size is to be as big as possible and minimum 2/3 of the length of the billboard (depending on the size and shapes of the actual billboard) - and preferably on a Jotun blue background.
Examples, design of product billboard
Example, alternative shapes of product billboard
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Middle East
Special recommendation for the Middle East due to laws and regulations regarding Arabic language in combination with English text (50 per cent Arabic is required).
Note: Taglines have been made slightly smaller due to the fact that two taglines are needed to accomodate local rules and regulations.Recommendation for design of corporate billboards for the Middle East
Recommendation for design of product billboards for the Middle East
Recommendation for design of product billboard for the Middle East
Templates, product billboard for the Middle East
Examples for design of product billboards for the Middle-East
Some examples in use today:
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Downloads
Size and shape of billboards may differ, these templates deal with the different pay-offs allowed.
Corporate billboards
Corporate billboard - Pay-off - 1
Corporate billboard - Pay-off -2
Corporate billboard - No. 1 in Paints - 1
Corporate billboard - No. 1 in Paints - 2
Corporate billboard - No. 1 in Quality Paints - 1
Corporate billboard - No. 1 in Quality Paints - 2
Corporate billboard - Quality Paints - 1
Corporate billboard - Quality Paints - 2
Corporate billboard - Jotun logo
Corporate billboard - Jotun logo - blue background - no pay-off
Product billboards
Product billboard - Pay-off - 1
Product billboard - Pay-off - 2
Product billboard - No. 1 in Paints - 1
Product billboard - No. 1 in Paints - 2
Product billboard - No. 1 in Quality Paints - 1
Product billboard - No. 1 in Quality Paints - 2
Product billboard - Quality Paints - 1
Product billboard - Quality Paints - 2
Corporate billboards - Middle East
Corporate billboard - Pay-off - 1 - Middle East
Corporate billboard - Pay-off - 2 - Middle East
Corporate billboard - No. 1 in Paints - 1 - Middle East
Corporate billboard - No. 1 in Paints - 2 - Middle East
Corporate billboard - No. 1 in Quality Paints - 1 - Middle East
Corporate billboard - No. 1 in Quality Paints - 2 - Middle East
Product billboards - Middle East
Product billboard - Pay-off - 1 - Middle East
Product billboard - Pay-off - 2 - Middle East
Product billboard - No. 1 in Paints - 1 - Middle East
Product billboard - No. 1 in Paints - 2 - Middle East
Product billboard - No. 1 in Quality Paints - 1 - Middle East
Product billboard - No. 1 in Quality Paints - 2 - Middle East