Jotun Decorative is a leading paint supplier to commercial buildings, public buildings and homes, serving both professionals and home owners, directly and through a substantial network of Jotun Multicolor centres.
A winning formula
Led by double-digit growth in South East Asia, strong project sales in Scandinavia and high sales volume in Turkey, Jotun Decorative Paints recorded strong results in 2018. Growth in the Middle East – an important market for Jotun – was slowed by political unrest in Saudi Arabia and challenging market conditions in Abu Dhabi and Oman. Overall profitability for the Decorative Paints segment was supported by timely price increases to offset rising raw materials costs, alongside a series of new product launches in both the premium and medium range categories.
In South East Asia, Jotun launched Jotashield AntiFade Colours, an environmentally friendly exterior paint with longer-lasting colours, superior UV protection, heat reflective properties and the ability to resist water streaking marks. In the Middle East, Jotun launched two medium range exterior paint products (Durosan Action and Easy Coat Textures) and in Scandinavia, Jotun launched Drygolin Nordic Extreme and Demidekk Infinity, two premium exterior wood protection products. Jotun has also continued to develop the Colour Design app, which allows consumers to visualise rooms in different inspiring colours, save favourites, calculate the recommended amount of paint needed, and share their projects with others via social media.
Jotun continues to strengthen relationships with dealers, project stakeholders and applicators. In the Middle East, Jotun introduced Colour Academy, a two-day training course developed to help architects, designers and specifiers to understand the art and science of colour. Jotun Design Days, a celebration of design and architecture organised for about 150 key stakeholders from Scandinavia, Turkey, the Middle East, India and South East Asia was held in Copenhagen in September.
Improving the shopping experience
Today, Jotun offers the industry’s best in-shop tinting system (Jotun Multicolor), superior colour quality and accuracy and colour selection tools. Over the past five years, the company has been working closely with its global network of 8 500 dealers to create the best shopping experience for consumers and painters alike. By continuing to focus on innovative products in beautiful trendy colours and finishes, Jotun is confident that its global market share in the Decorative Paints segment will continue to grow.