Digital Guidelines – Basics

Download the Jotun logo in the file format that suits your project – SVG, PNG, EPS and PDF. Carefully read the guidelines for the recommended sizes and distances from the logo to surrounding design elements (clear space). Jotun primary and secondary colours are presented with RGB and HEX values. Use our preferred digital typefaces and/or systems fonts whenever possible. An icon set for social platforms, apps / digital applications is also provided.

Digital file formats

The Jotun logo – optimised for web and digital use

The Jotun logo is the key component of our identity, and appears on all our materials and communications – including our digital communication.
Use the links below to download the Jotun logo optimised for web and digital use.
The logo must be used in the form downloaded and cannot be altered in any way.


SVG – 4KB – 300x87px – RGB
PNG – 5KB – 300x87px – RGB
PNG – 9KB – 600x174px – RGB
PNG – 19KB – 1200x349px – RGB
EPS - 1.1MB – 1200x349px – RGB
PDF – 64KB – 1200x349px – RGB

Clear space

Ensuring logo visibility and impact

The clear space around the Jotun logo is intended to ensure visibility and impact on digital devices of all sizes.
The clear space should be regarded as the minimum safe distance, and you should consider allowing more margin if necessary.

Clear space 1 – for small formats such as SoMe thumbnails, app icons, mobile digital ads etc.

How to calculate it
The clear space equals half the height of the letter N (marked as x) and is used to establish the minimum distance to other design elements. When used on a Jotun blue background, the clear space indicates the minimum size of the blue area around the logo.


Clear space 2 – on bigger formats such as desktop digital ads, SoMe cover images, videos etc.

How to calculate it
The clear space equals the width of the letter N (marked as x) and is used to establish the minimum distance to other design elements. When used on a Jotun blue background, the clear space indicates the minimum size of the blue area around the logo. 


Minimum size

Ensuring logo legibility and impact

Establishing a minimum size ensures that the Jotun logo is reproduced correctly on all digital devices, without compromising legibility and impact.
 
To ensure that the Jotun logo is always clearly legible, it should never be reproduced with a width of less than 70px in any digital communication. For logos with payoff, the minimum width is 200 px.


Applications, thumbnails etc.

For applications, thumbnails etc. the logo size is automatically established as less than 70 px based on predefined settings. However, for all adjustable logo sizes, the minimum width cannot be less than:
– 70 px for the Jotun logo without payoff
– 200 px for the Jotun logo with payoff