Digital Guidelines – Banner ads

Landscape and portrait banner ads. Skyscraper, half page, netboard and medium rectangle banner ads. Examples with and without images. Call to action (CTA) buttons.

Landscape banner ads

Below you will find guidelines for three different landscape banners ads.

1: Landscape banner ad with Jotun blue background and image
2: Landscape banner ad with full width image
3: Landscape banner ad without image

1: Landscape banner ad with Jotun blue background and image

Logo width: 
The Jotun logo (including clear space) must not be wider than one-quarter of the full banner width, and not narrower than one-sixth of the full banner width. 

Image width: 
The image must not be wider than 40% of the full banner width, and not narrower than 20% of the full banner width. 
  
When to use this layout: 
  • When the image to be used has multiple elements or has bright colours that could clash with Jotun’s corporate colour / elements
  • When the image to be used affects the legibility of the message or CTA button 
NB!
  • Use the specified clear space for banner ads
  • Never place a CTA button under the Jotun logo in a landscape banner
  • The CTA button must never be higher than the yellow field of the Jotun logo

Leaderboard 728 x 90 px

Maximum logo width – 1/4 of the full width of the banner
Minimum image width – 20 % of the banner's full width


Billboard 970 x 250 px

Minimum logo width – 1/6 of the full width of the banner
Maximum image width – 40 % of the banner's full width


Examples

Leaderboard 728 x 90 px


Billboard 970 x 250 px


2: Landscape banner ad with full width image

Logo width:
The Jotun logo (including clear space) must not be wider than one-quarter of the full banner width, and not narrower than one-sixth of the full banner width.
 
When to use this layout:
  • When the image has relatively few elements and has colours that complement Jotun’s corporate colour / elements
  • When the image does not affect the legibility of the main message or CTA button
NB!
  • Use the specified clear space for banner ads
  • Never place a CTA button under the Jotun logo in a landscape banner
  • The CTA button must never be higher than the yellow field of the Jotun logo

Leaderboard 728 x 90 px

Maximum logo width – 1/4 of the full width of the banner


Billboard 970 x 250 px

Minimum logo width – 1/6 of the full width of the banner


Examples

Leaderboard 728 x 90 px


Billboard 970 x 250 px


3: Landscape banner ad without image

The Jotun logo (including clear space) must not be wider than one-quarter of the full banner width, and not narrower than one-sixth of the full banner width.

When to use this layout:
  • When there is no relevant image to accompany the main message
 
NB!
  • Use the specified clear space for banner ads
  • Never place a CTA button under the Jotun logo in a wide banner
  • The CTA button must never be higher than the yellow field of the Jotun logo


Leaderboard 728 x 90 px

Maximum logo width – 1/4 of the banner's full width


Billboard 970 x 250 px

Minimum logo width – 1/6 of the banner's full width


Examples

Leaderboard 728 x 90 px


Billboard 970 x 250 px