Jotun business segments taking actions

VOC
Our long term objective is to substitute all solvent borne decorative paints with water borne products.

Carbon footprint/energy
The TiO2 process is the most energy consuming step in the life cycle of paint. Jotun is committed to reduce the TiO2 content of our paints without reducing the quality and lowering the opacity. 
From a green step as well as a customer perspective, Jotun is continuously working to improve durability and increase maintenance intervals. 

Hazardous materials
A main objective is to get rid of all kind of hazardous chemicals in products applied by consumers.

Jotun is actively working with alternative routes to reduce the consumption of TiO2.
Technologies to partly substitute TiO2, like the opaque polymer technology, are introduced in decorative topcoats globally.
Product formulations are optimized to ensure best possible spacing and utilization of TiO2. 
During 2011/2012 we have achieved a yearly saving of 1300 tons TiO2. 

Two new water based product ranges in 2011 to substitute Lady Classic (the traditional solvent borne alkyd); Lady Supreme Finish and Lady Interior Finish.

Gardex Eco Gloss introduced as our first water borne trim paint in Asia.

The next generation Sens – the world’s most health friendly paint - launched in 2012.

Majestic Airmaster– Formaldehyde absorbing paint for the Chinese market.

Majestic Ecohealth– a range of APEO and Formaldehyde free interior product range for Asia.

High quality and even more durable exterior paints are important means to reducing carbon footprint.
- Jotashield Extreme (ME & SEA)
- Jotashield Superdurable (ME)
- Demidekk Ultimate (Europe)
- Drygolin Extrem and Optimal (Norway)

A key GreenSteps is taken by introducing Jotashield Extreme
- A waterborne pure acrylic topcoat
- Can be used on any paint system
- Reduces surface and internal temperature
- Reduces energy consumption by up to 14% depending on the colour
- Supported by industry accepted third party test certificates
- Very well received in the market
- New TiO2 - substituting technology leading to energy reduction in the products lifecycle reduced the use of TiO2 up to 20% by using new technology

- Highlighted in offices
- Awareness presentation rolled out in organizations
- Presented in the main Event in the Region “Closer To the Consumer”
- Highlighted in new brochures

Less solvents per litre paint 
Marine and Protective segments have constantly reduced the amount of solvents per litre coating delivered and will continue the effort.

Coal tar phased out
Jotaguard 82 was launched as an alternative product in 2009 - a part of Jotun's chemical policy to phase out hazardous materials. 

Purer quality zinc dust in all zinc containing products
Zinc dust type I is replaced with type II (ASTM D520) 
- Type I: no maximum level of lead content)  
- Type II: high purity grade, maximum 0.01% lead content by weight

Lead chromate will be phased out from all formulations
Jotun will phase out lead chromates from all products in all business segments and replace with more sustainable alternatives within end of 2014. 
The ban of using lead chromates is in effect in many markets already but Jotun takes this further and will cover all markets where we operate. 

Hull Performance Solutions - Measurable fuel saving effect on antifouling.

Jotamastic 90 - Tailored for long-lasting protection where optimum surface preparation is not possible or desirable.

Jotamastic SF - Solvent free with the same excellent corrosion protection as the other Jotamastic products. Reduces solvent use and VOC emission.

Jotamastic Smart Pack - Tailored for the smaller maintenance jobs, giving long-lasting protection. Reduces paint consumption by up to 50%.

Jotaguard 600 - Cargo hold coatings for optimised protection. Reduced maintenance required.

Tankguard SF - Solvent free with excellent chemical resistance for long time storage of chemicals. Reduces solvent use and VOC emissions.

Tankguard DW - Solvent free for drinking water tanks. No hazardous compounds that can contaminate water. No solvent emission or VOC emission.

Jotacote Universal - Truly universal primer for optimum protection and maximum efficiency.

Hardtop Optima - High volume solids (76%). Extreme gloss and colour retention. No isocyanates.

Pilot ACR - One coat system due to high build properties. High generic volume solids. 

Steelmaster 60 WB - Specially designed single coat intumescent coating for a majority of 60 minute steel sections. Low VOC, high volume solids, low odour, low environmental impact. The best performing 60 minutes fire protection in the market. 

Jotun Paint School for customers
Team no. 1 training for Coating Advisors
FROSIO/NACE certified trainers
Customer conference presentations
Increased knowledge and understanding of durable products and systems in addition to "green understanding"

More info about Jotun Technical training for customers and Jotun personnel

Cool Shades Collection is a range of heat reflective architectural powder coatings that have been specially formulated to reduce the temperature of aluminum building components exposed to the sun. Using innovative technology, this range helps reduce energy consumption and improve interior comfort of inhabitants.

Jotun Powder Coatings commissioned the services of German sustainable architecture consultancy and research firm, ai³, to conduct a study on the impact of the Total Solar Reflectance (TSR) value on the users comfort and the energy performance of buildings. TSR is the fraction of solar energy that is reflected by a coated surface. The study covered the observation of simulation buildings, where heat reflective coatings were used on opaque parts of the facade, across five key cities—Istanbul, Bangkok, Doha, Shanghai and Sydney. Two types of window systems were observed during the process; the non-insulated and the highly insulated type, which is generally used in cold climate locations.

“According to the study ‘The Cool Shades Collection’ has significantly higher TSR (Total Solar Reflectance) values than conventional coatings, which results in reduction of heat transfer inside the building during hot weather conditions, thereby contributing to higher interior comfort,” said Mr. Jager, Founder and Head of ai³. “The use of these heat reflective coatings in low insulated systems also leads to a reduced risk of contracting skin burns and irritation. In terms of energy efficiency in hot climate regions like the Middle East and Southeast Asia, the application of 'The Cool Shades Collection' on the window frames and other metal components of the building's facade leads to a reduction of energy consumption."

Objectives
- Banned substances of Very High Concern (SVHC) Art 57 of “the REACH Regulation”
- Actively promote TGIC-free solutions as alternative to TGIC in non regulated market
- Implement TGIC-free solutions at key customers in non regulated markets (UAE, China, Saudi, Thailand)
- All Powder Coatings products are lead free

Jotun Façade, Jotun Super Durable are the new TGIC-free product brands
Jotun Façade - one of the top selling Innovation Products in Europe in 2012
Jotun Façade products account for 30% of our Innovation sales
Internal and external training and implementation actions are ongoing

Innovation projects with low temperature powder coatings solution, are prioritised

Guard and Reveal series - Low temperature cure
3 new low temperature cure products the last year; Guard Miles, Guard Gaze, Reveal Tempo and Reveal Smooth
Guard Endure launch end 2012
Reduced from 180 C to 130 C gives a potential energy saving of 25%
Cool shades
Drive the focus on Cool Shades for Architectural, reducing temperature of the building component exposed to sunlight

Objective
- Develop solutions which compared to existing powder products reduce the overall Carbon Footprint
- Powder coatings offer a lower carbon footprint than solvent born coatings for the same industrial application despite energy required for manufacturing and curing
- We also promote powder coatings as an alternative to liquid coatings when significant reduction in CFP are achieved

Reveal Folio provides a lower carbon footprint compared to other standard powder solutions, since the thickness is reduced from 60 to 40 microns. A reduction in CFP equal to 20% (cradle to gate)

Reveal Smooth - the new powder coatings solution for MDF
- Lower carbon footprint; no requirement to evaporate and incinerate solvents or to preheat a large amount of process air compared to liquid paint
- Carbon footprint analysis is done for the product

- With appropriate equipment, materials and recovery methods, a 95%-98% powder utilisation efficiency rate can be achieved
- Focus on developing products that maximize the powder utilization at the customer
- Internal and external focus and training on operational efficiency and waste management

Guard Miles+
- based on a particle size management technology
- provides better flow, improved powder penetration into corners and recesses
- reduced rejects and waste
- 30% reduction in powder utilisation can be achieved

Thermal Agglomeration and Fine recovery process
- 1 mill tons of powder coating may produce over 50.000 tons of waste from the manufacturing process per year world wide
- Jotun Powder Coatings Turkey has developed the first thermal agglomeration production process to recycle the very fine particles, thereby eliminating the need for disposing powder (waste)
- In 2011 process loss 0,92% went down to 0,82%

Jotun Powder School for customers 
- includes modules on operational efficiency and GreenSteps

Jotun Powder Academy
- targeting employees with focus on how to improve operational efficiency for customers, incl. waste management

Increased knowledge and understanding
- of durable products and systems in addition to "green understanding"