Our strategy and vision
Jotun Protects Property

Jotun protects its employees, customers, suppliers, shareholders, the environment and all property.
To reach our vision, Jotun’s overall strategic direction has three main elements;
- Organic growth; Develop new and existing markets
- Four segments; Decorative paints, Protective Coatings, Marine Coatings and Powder Coatings
- Differentiated approach; Global view with a regional and local focus
To further help us to reach our goals, Jotun has a set of core processes implemented across the company, linked to among others, HR and recruitment, competence development, R&D and Innovation, technical expertise, operational development, HSE, follow up tools, Corporate Responsibility and sustainability.
Jotun has organised its global organisation into seven regions, having the operational responsibility for business in all segments in the geographical area;
- Scandinavia
- West Europe
- East Europe and Central Asia
- Middle East, India and Africa
- South East Asia and Pacific
- North East Asia
- Americas