Digital Guidelines – Social media
Guidelines for the use of Jotun logo and images on Facebook, YouTube, LinkedIn, Instagram and Twitter. Templates for cover pictures and channel art in PhotoShop PSD format and ready made profile pictures in JPG format. Download links at the bottom of each tab below.
Profile picture
The logo size follows the requirements for small size clear space in order to ensure an optimal display on Facebook’s squared profile picture and rounded thumbnails.

Non-permitted usage:
- Do not use the Jotun logo with payoff in profile image
- Do not add extra text alongside the logo
- Do not use any photo, product, graphics or pattern as a background

Cover photo
Safe area visible on all devices: 555 x 312 px
Here are some recommendations to help you choose a cover photo that is consistent with Jotun’s corporate identity and values.
- Choose a picture that complements Jotun’s corporate colours
- It is not mandatory to use the Jotun logo on Facebook’s cover photo, but when it is used, it must be positioned in the upper right corner. Use the logo without payoff
- Pay particular attention to the colours that are displayed behind the Jotun logo. The image and its elements should not affect the legibility of the logo
- Remember that the cover picture is the same for desktop and mobile devices. Choose a picture with relatively few elements and keep them inside the safe area in order to ensure that your message displays correctly on all devices
- Always use high quality and high resolution images

Examples – Corporate

Examples – Campaign

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Facebook
Profile picture
Jotun’s corporate profile image on Facebook contains the logo without payoff on a Jotun blue background. The profile image must be used for all Jotun corporate, brand / segments and sub-brands.
The logo size follows the requirements for small size clear space in order to ensure an optimal display on Facebook’s squared profile picture and rounded thumbnails.
Non-permitted usage:
- Do not use the Jotun logo with payoff in profile image
- Do not add extra text alongside the logo
- Do not use any photo, product, graphics or pattern as a background
Cover photo
Top banner: 820 x 312 px
Safe area visible on all devices: 555 x 312 px
Here are some recommendations to help you choose a cover photo that is consistent with Jotun’s corporate identity and values.- Choose a picture that complements Jotun’s corporate colours
- It is not mandatory to use the Jotun logo on Facebook’s cover photo, but when it is used, it must be positioned in the upper right corner. Use the logo without payoff
- Pay particular attention to the colours that are displayed behind the Jotun logo. The image and its elements should not affect the legibility of the logo
- Remember that the cover picture is the same for desktop and mobile devices. Choose a picture with relatively few elements and keep them inside the safe area in order to ensure that your message displays correctly on all devices
- Always use high quality and high resolution images
Examples – Corporate
Examples – Campaign
-
YouTube
Profile picture
Jotun’s corporate profile image on YouTube contains the logo without payoff on a Jotun blue background. The profile image must be used for all Jotun corporate, brand / segments and sub-brands.
The logo size follows the requirements for small size clear space in order to ensure an optimal display on YouTube’s profile picture and thumbnails.
Non-permitted usage:
- Do not use the Jotun logo with payoff in profile image
- Do not add extra text alongside the logo
- Do not use any photo, product, graphics or pattern as a background
Channel Art
Banner: 2560 x 423 px
Safe area visible on all device: 1546 x 423 px
Menu colour: Jotun blue
Here are some recommendations to help you choose a cover photo consistent with Jotun’s corporate identity and values.- Choose a picture that complements Jotun’s corporate colours
- We recommend not using the Jotun logo on the cover photo, since this will result in two logos being displayed in the same place
- Remember that the cover picture is the same for desktop and mobile devices. Choose a picture with relatively few elements and keep them inside the safe area in order to ensure that your message displays correctly on all devices
- Always use high-quality and high-resolution images
Examples – Corporate
-
LinkedIn
Company page – profile picture
A Company Page helps LinkedIn members to learn about Jotun’s business, brand, and job opportunities. Any LinkedIn member can follow Jotun’s Company pages.
Jotun’s corporate profile image on LinkedIn contains the logo without payoff on a Jotun blue background. The profile image must be used for all Jotun’s company pages.
The logo size follows the requirements for small size clear space in order to ensure an optimal display on LinkedIn’s profile picture and thumbnails.
Non-permitted usage:
- Do not use the Jotun logo with payoff in profile image
- Do not add extra text alongside the logo
- Do not use any photo, product, graphics or pattern as a background
Company page – Cover photo
Banner full image size: 1536 x 768 px
Please notice, that the banner view on desktop and mobile is quite different
Here are some recommendations to help you choose a cover photo consistent with Jotun’s corporate identity and values.- Choose a picture that complements Jotun’s corporate colours
- We recommend not using the Jotun logo on the cover photo, since this will result in two logos being displayed in the same place
- Remember that the cover picture is the same for desktop and mobile devices. Choose a picture with relatively few elements and keep them inside the safe area in order to ensure that your message displays correctly on all devices
- Always use high-quality and high-resolution images
-
Instagram
Profile picture
Jotun’s corporate profile image on Instagram contains the logo without payoff on a Jotun blue background. The profile image can be downloaded and must be used for all Jotun corporate, brand / segments and sub-brands.
The logo size follows the requirements for small size clear space in order to ensure an optimal display on Instagram’s profile picture and thumbnails.
Non-permitted usage:
- Do not use the Jotun logo with payoff in profile image
- Do not add extra text alongside the logo
- Do not use any photo, product, graphics or pattern as a background
-
Twitter
Profile picture
Jotun’s corporate profile image on Twitter contains the logo without payoff on a Jotun blue background. The profile image must be used for all Jotun corporate, brand / segments and sub-brands.
The logo size follows the requirements for small size clear space in order to ensure an optimal display on Facebook’s squared profile picture and rounded thumbnails.
Non-permitted usage:
- Do not use the Jotun logo with payoff in profile image
- Do not add extra text alongside the logo
- Do not use any photo, product, graphics or pattern as a background
Cover picture
Cover photo without Jotun logo and text.
Here are some recommendations to help you choose a cover photo that is consistent with Jotun’s corporate identity and values.- Choose a picture that complements Jotun’s corporate colours
- It is not mandatory to use the Jotun logo on Facebook’s cover photo, but when it is used, it must be positioned in the upper right corner. Use the logo without payoff
- Pay particular attention to the colours that are displayed behind the Jotun logo. The image and its elements should not affect the legibility of the logo
- Remember that the cover picture is the same for desktop and mobile devices. Choose a picture with relatively few elements and keep them inside the safe area in order to ensure that your message displays correctly on all devices
- Always use high quality and high resolution images