Digital Guidelines – App Identity
Guidelines for application icons and typefaces. Download the template for the app icon design. Use the default system font for each mobile operating system in order to ensure responsive typefaces with maximum readiability on all devices.
We have created a template for all Jotun’s corporate app icons in order to ensure a holistic design for all Jotun’s applications. Our app icons have a clear design and form a distinct brand in the different application stores.
The design has two sections:
- A header with Jotun’s logo on a blue background
- An area in Jotun blue for white symbol or text
The design is fixed, and the proportions of the logo, header and free space cannot be changed. Always use the downloadable template for app icon design.

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App icons
We have created a template for all Jotun’s corporate app icons in order to ensure a holistic design for all Jotun’s applications. Our app icons have a clear design and form a distinct brand in the different application stores.
The design has two sections:- A header with Jotun’s logo on a blue background
- An area in Jotun blue for white symbol or text
The design is fixed, and the proportions of the logo, header and free space cannot be changed. Always use the downloadable template for app icon design.
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App typefaces
Using the right typeface on mobile applications
Mobile devices do not have the same default typefaces that are installed on a desktop system such as Windows or Mac OS. While it is fully possible to install additional typefaces onto a device, we recommend using the default system font for each mobile operating system.
These typefaces are responsive and fluid, and can resize fonts to match any screen, ensuring legibility and good typography performance on most devices.
Default system font for Android OS: Roboto® – developed by Google.
Default system font for iOS: San Francisco® – developed by Apple Inc.