Brochures
Brochures are an important part of the Corporate Identity. The examples shown here are intended to cover the basic Corporate Identity elements without rigidly limiting creative design. As a guideline for developing a continuous corporate style, please make sure you follow these simple rules.
These guidelines are based on rules for the use of: Size and recommended position of the logotypes, Typefaces and Colour.
Corporate brochures and Annual Report
Logo size with international pay-off: 110 mm
Segment brochures and colour cards
General templates
Height of blue solid area: 60 mm
Space from logo to the top of page: 10 mm
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Corporate brand
Corporate brochures and Annual Report
Logo size with international pay-off: 110 mm
Segment brochures and colour cards
General templates
Margins:
Height of blue solid area: 60 mm
Space from logo to the top of page: 10 mm
Brochures - Corporate - Solid top - Big logo
Gradient: When the selected image is in blue tones and the background is calm, the predefined Jotun blue gradient may be utilized. An image with transparent background can be placed in a layer above the gradient.
Brochures - Corporate - Gradient background - Big logo
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Back cover
There are four alternative back cover templates available for Corporate brochures, Annual reports, Segment brochures etc.
Brochures - Back - One address
Brochures - Back - One address - Norwegian
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Subbrands
Two alternative sizes of the logo, A4 size:
110 mm (Margins: Height of blue solid area: 60 mm. Space from logo to the top of page: 10 mm)
50 mm (Margins: Height of blue solid area: 41 mm. Space from logo to the top of page: 13 mm)
Jotun Decorative Paints:
It is preferred to use the 110 mm logo for all Jotun Decorative Paints brochures unless otherwise agreed with Segment and Jotun Corporate.
Jotun Performance Coatings:
It is preferred to use the 110 mm logo for all Jotun Performance Coatings brochures unless otherwise agreed with Segment and Jotun Corporate.
Examples with big or small logos as alternatives:
General templates with alternative logo sizes
Optional with or without packshots (packshots are usually preferred)
Brochures - Subbrands - Solid top - Big logo - Packshot
Gradient: When the selected subject is easily isolated from the background in the image, the predefined Jotun blue gradient may be utilized. The isolated subject can be pasted into a separate layer on top of the Photoshop-file (TIFF) that comes with the templates provided here.
Brochures - Subbrands - Gradient background - Big logo - Packshot
Jotun Powder Coatings:
It is preferred to use the 110 mm logo for all Jotun Powder Coatings brochures unless otherwise agreed with Segment and Jotun Corporate.
Brochures - Subbrands - Solid top - Big logo - Lockup
Gradient: When the selected image is in blue tones and the background is calm, a blue gradient may be utilized. This is a predefined gradient Photoshop-file which is merged from the top and down into the selected image. A transparent image can be placed into a separate layer on top, in such a way that it lies above the layer with the gradient.
Brochures - Subbrands - Gradient background - Big logo - No packshot
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Endorsed brands
New agreed guidance for Jotun Decorative Paints
Decorative Paints MEIA/SEAP are allowed to define their premium interior and exterior sub-brands (Fenomastic, Lady Design, Majestic, Jotashield etc.) as endorsed brands (the same way as for Lady in Decorative Scandinavia),
when it comes to print ads, brochures and colour cards.
Consequently, the smaller logo of 50 mm may be used for brochures etc. for these sub-brands if decided so between region and segment as an alternative to 110 mm when relevant. For ads, however, the logo shall always be 50 mm defined as a minimum, alternatively 75 mm or even 110 mm depending on the size of printed ads, but with no intermediate sizes allowed.
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Downloads
Corporate brand / segments
Brochures - Corporate - Solid top - Big logo
Brochures - Corporate - Gradient background - Big logo