Letterheads and forms are based on A4 size, whilst smaller letters can be written on Quarto (2/3 of A4). Envelopes are based on the Norwegian Post Office standard. For each element in these guidelines, a description is given with regard to use of colour, size of typeface and spacing.

Colours

Jotun’s corporate colours are to be used for all items dispatched to customers and business connections. For internal forms and envelopes produced in large volumes, e.g. the dispatch of advertising material, single colour print is to be used in Jotun blue.

The typeface Verdana is used for web, PowerPoint and stationery.

Business cards

Typeface for printed material is to be Frutiger.




Typeface styles and printing advise for Jotun Corporate business cards »