Guidelines

Our logotype comprises the emblem of a penguin with the word JOTUN in blue capitals on a yellow background under a red panel on top of the horizontal yellow area. Our logotype represents the primary graphic element of our identity and design programme. Consistent application and precise reproduction methods will reinforce public recognition of Jotun. When the logotype is used properly with other components which comprise the presentation, a unique, memorable, visual style will be established.

The horizontal logotype is to be used for all general purposes. The logotype is not to be used in any form other than that shown in these guidelines. The two elements, the symbol and the name, must not be split, rearranged, changed or moved from the frame area surrounding the logotype. As a general rule the logotype must be printed in the correct corporate colour. Whenever this is not possible for financial or technical reasons, the logotype may be reproduced in corporate blue or in black.

The symbol (Penguin)
The penguin is an important part of our identity and must always be included in our communications. The symbol is an integral part of the logotype. Under no circumstances may it be removed from the logotype or used in any manner other than shown in these guidelines. Under very special circumstances the symbol may be used on its own – e.g. as a jacket badge. Any proposed separate use of the symbol must always be submitted in advance to Jotun Corporate.

Standard logo sizes
The standard logo for printed materials can only be used in following standard sizes:
25, 35, 50, 75 and 110 mm.

Preprinted stickers, see separate chapter.
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Minimum distance of the blue area around the logo

The height of the letter N is divided in two equal squares and is thus used as a principle for the minimum distance of the blue area around the logo.