Colour Psychology


Colour has surrounded us since the beginning of time & it has always been instrumental in breathing warmth & ambiance into any room.


Red

Red, the single most dynamic and passionate colour, symbolizes love, passion and courage. Demanding attention, red has great emotional impact. Those who select red are determined, impulsive and strive for success. Red gives warmth and can be used in the entrance hall – symbolic of a warm welcome to the guests. Red stimulates appetite & conversation making it a favoured colour for dining rooms. Red creates the right atmosphere for restaurants and theatres, but should be avoided for offices and factories.



Yellow


Yellow is truly joyous and virtuous in its purest form, making it the most widely used colour in the world. Yellow exudes warmth, inspiration and vitality, and is the happiest of all colours. Yellow signifies communication, enlightenment, sunlight and spirituality. It is also associated with wealth, being the colour of gold. In rooms to the north that lack a strong source of natural light, walls can be painted yellow to give the rooms a bright look. Yellow is an ideal colour for classrooms because we learn most effectively in yellow rooms.



Purple

A colour of great individual style, Purple is associated with royalty and luxury. It indicates sensuality, passion and depth of feeling. It is also a colour of self-confidence and ego and represents spiritual aspiration. This lavish colour creates an unusual essence to the room it adorns, making it a good option for bedrooms.






Pink

An emotional colour, pink connotes a sensitive heart in a strong personality. It universally represents caring and sharing, and is associated with causes of importance to women such as Breast Cancer Awareness. Pink is best suited for bedrooms to give them a peaceful and delicate touch.






Orange

Orange is the colour of knowledge. It reflects a good-natured social environment and is also symbolic of loyalty and generosity. In bright tones, orange is jovial, cheerful and playful. Deepened shades of orange become exotic and exciting. Known to revitalize the mind and body, it is a good colour for living rooms and dining rooms.






Blue

Blue, the colour of the sky above and sea below, stands for tranquility. It is cooling, soothing and orderly. Blue brings comfort and serenity to our lives and is associated with royalty in some European countries. Blue is suitable for rooms to the south and in baths because it is associated with water. It is also a preferred colour for bedrooms, because it is known to induce sleep by calming the mind. To reduce stress in offices and treatment rooms, walls may be painted blue.



Green


Green is the colour of life and represents freshness and abundance. Its soothing quality characterizes the intense power of nature. The colour of hope and fertility, green is proven to generate a therapeutic effect and stimulates meditation. That makes green suitable in rooms for well being & rest and its harmonizing effect makes it a choice for living rooms too. Most ideally, green should be used in libraries and studies because it increases concentration.



Brown

This sensuous and tactile colour is one of the favourites of nature. It is easy on the eyes and symbolizes contentment and physical comfort. Brown represents the importance of heart and home and is best for the walls of the living room to lend a mysterious and sensual allure.







Black & White

Scientifically speaking, black and white are not colours, but conditions of the absence and presence of light respectively. However, they make for interesting options in fashion, even in interior décor. White is associated with purity and elegance. Although it may come across as distant to some, it symbolizes truth, blessing and harmony. In interior design, white can be used to portray a comfortable, timeless and cool atmosphere. Black on the other hand is associated with negativity and power. That doesn’t stop it from topping the charts of the fashion conscious as an absolute essential. Knick-knacks of this colour may be used to add contrast to a room which has light coloured walls.
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