Colours

Our principal corporate colours are blue, red and yellow.

These colours form a nucleus providing elements of unity and harmony in our Corporate Identity work. 

Blue is our dominant colour and is to be used in all leading identity elements; printed matter, signs, flags, vehicles, clothing and on trade fairs. 

Correct reproduction of our corporate colours is one of the most challenging areas in our corporate work.

We can never be specific or accurate enough – therefore samples of approved colour tags must always be enclosed with the artwork – even if we specify the code in each case.

Printers and agencies working with Jotun must pay special attention to this information as they will be held responsible for the final result.